An insightful piece from Business Insider about the challenges faced by AOL as it tries to transition into a content provider:
…the hidden problem is that AOL’s emerging content business is still highly dependent on its ISP subscribers, which generate a reported 25%-50% of the company’s traffic.
There’s a lot more here beneath the surface that’s worth checking out. The fact that AOL is one of the Internet’s granddaddys shouldn’t matter here: consider Amazon, another stalwart that has fared pretty well despite its age. The problem at AOL seems to be related to its completely missing the boat on the rise of social networks. Ironic, considering that AOL was once the place to be for online communities.
via The Problem With AOL’s Media Strategy (TWX).
