Quantcast

YouTube 101: How To Land Your Sorry Ass In Jail

According to Mashable’s Adam Ostrow, a graffiti artist in Los Angeles who climbed onto a freeway overpass to spray paint his tag has been arrested after police discovered his YouTube video showing the entire incident:

According to the LA Times, the artist – Cyrus Yazdani – has been sentenced to three years and eight months in [...]

September 12th, 2009 | Tags: , , | Category: legal, social media | Leave a comment

YouTube Owns All Our Video-Watching Base

According to recent figures from comScore, YouTube is absolutely dominating the realm of online viewing.

August 29th, 2009 | Tags: , | Category: social media | Leave a comment

Social Media Marketing Making Inroads

Social media is slowly, but surely infiltrating marketing budgets. Its favored platforms? Facebook, YouTube, Twitter, and LinkedIn. Ostrow explains–

Although social media marketing is clearly on the rise, it remains a relatively small part of most marketing budgets. [Association of National Advertisers]  reports that the bulk of spending will still go to maintaining a company website, [...]

August 14th, 2009 | Tags: , , , | Category: advertising, branding, social media | Leave a comment

Mind the Gap

In an effort to breathe new life into its brand, Gap Inc. is engaging in a centralized re-branding campaign in which social media will play a significant role.

In a manner similar to Starbucks’ recent efforts to establish its grassroots origins, Gap is emphasizing its heritage over innovation:

The campaign, which gets under way on [...]

August 13th, 2009 | Tags: , , , , , | Category: advertising, branding, social media | Leave a comment

YouTube Really Wants You To Search. Really.

YouTube redesigned its masthead yesterday, increasing the prominence of its site search box. On its blog, YouTube explains:

The left side is dedicated to exploration: finding videos to watch through search and browse. The right side is all about organization of the videos that matter most to you: your subscriptions, your recent viewing history, and your [...]

August 12th, 2009 | Tags: , , , | Category: e-commerce, search, social media | Leave a comment