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Blockbuster Tries To Convince Market That All Those Empty Stores Are Really A Good Thing

In a desperate bid to save its sagging fortunes, the once-great video empire tries to pull a Jedi mind-trick on investors.

December 18th, 2009 | Tags: , , , | Category: branding, content, media | Leave a comment

How the Crowd Compares Target to Walmart

No surprises here: online conversations about Target skew much more favorably than conversations about Walmart:

Overall, Target enjoys mostly positive chatter. About 75 percent of conversations were positive, according to Crimson Hexagon. Walmart, on the other hand, is discussed in a negative light 61 percent of the time.

The problem? Many conversations about Walmart center [...]

September 8th, 2009 | Tags: , | Category: branding, social media | Leave a comment

You Pay, I Tweet.

The growing practice of tweeting for dollars raises understandable concerns regarding transparency and disclosure: how do you know if a person is promoting a product or service because she really likes it, or if she’s a paid spokesperson for the company in question?

According to the research firm PQ Media, word-of-mouth marketing increased 14.2 [...]

August 14th, 2009 | Tags: , , | Category: advertising, social media | Leave a comment