Evans offers some great points about how to engage a community on behalf of your brand:

When you come storming into a community with only your marketing message, people won’t just jump up, hoot and holler, and willingly embrace you into the community.

Basically, you’re no better than a party crasher.

Her point about creating community-specific [...]]]>

Evans offers some great points about how to engage a community on behalf of your brand:

When you come storming into a community with only your marketing message, people won’t just jump up, hoot and holler, and willingly embrace you into the community.

Basically, you’re no better than a party crasher.

Her point about creating community-specific incentive programs highlights the growing role of promotions and contests in emerging social media.

via In Social Media, Come Bearing Gifts – Search Engine Watch (SEW).