PC manufacturers have been begging the Redmond behemoth to set low prices for Windows 7 in the hope that doing so will spark demand in the fourth quarter. Ironically, the fact that Microsoft operating systems are notoriously difficult to upgrade to works in manufacturers’ favor as consumers may opt to simply buy a low-priced netbook [...]
This makes a lot of sense, for the balance sheet-whores among you:
…software companies generally have a steady stream of recurring revenue, either from subscriptions or product-support plans. Also, they don’t have manufacturing facilities, inventory, or other tangible assets that can weigh on a balance sheet. They just have staff, which many software companies have cut. [...]