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Should Affiliate Marketers Count on Facebook?

Forrester Research has just published a report which shows moribund growth in affiliate marketing budgets for 2009, followed by an aggressive compound annual growth rate of 16%:

The question is: how many of these ad dollars will flow to social media? Andy Beal explains:

Sixty-two percent of U.S. online buyers use social networking sites like [...]

September 29th, 2009 | Tags: , , | Category: advertising, social media | Leave a comment

Despite Widespread Social Media Adoption, Measurement Falls Short

A new study Mzinga and Babson Executive Education shows that, while companies have seen the light of social media marketing, a full 84% of those who use social media in their marketing mix do not measure ROI. What’s worse is that over 40% of these companies did not even know if the tools they were [...]

September 20th, 2009 | Tags: | Category: social media | One comment

Twitter ROI Remains Elusive… Unless You’re Willing To Spam

Marketers remain skeptical about the return of social media campaigns on Twitter, according to speakers at New Media Age’s London event.

August 28th, 2009 | Tags: , , , , | Category: advertising, branding, social media | Leave a comment