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What’s New In Social Networking? Advertiser Dollars.

A new study by Nielsen shows that ad dollars are now flowing into social networking platforms like Twitter and Facebook. The contraction between 2008-2009 appears to have been an artifact of the recession than any summary judgment against the effectiveness of social media marketing: growth is poised to grow over 13% in 2010 and 8.2% [...]

The Ad Industry: Permanent Reset

According to the results of a recent survey by AdAge, the advertising industry isn’t just coming out of a recession: it’s coming out of a recession with a completely new approach to how it allocates budgeting dollars:

“This current economy has stimulated a new marketing consciousness,” said Laurence Boschetto, president-CEO, DraftFCB. “Clients are saying they want [...]