technoballs » reader http://technoballs.com technology | balls Tue, 23 Feb 2010 18:39:12 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Consumers Slowly Warming to eBooks. Slowly. http://technoballs.com/consumers-slowly-warming-to-ebooks-slowly http://technoballs.com/consumers-slowly-warming-to-ebooks-slowly#comments Wed, 05 Aug 2009 22:26:11 +0000 the ballmaster http://technoballs.com/?p=37

There are some interesting trends in this Forrester Research report:

Only 17% of respondants have never heard of an eBook reader in 2009. That’s down from a full 37% in 2008. In 2008, only 21% of respondants had actually seen an eBook reader; in 2009, that figure shot up to 36% The [...]]]>

There are some interesting trends in this Forrester Research report:

  • Only 17% of respondants have never heard of an eBook reader in 2009. That’s down from a full 37% in 2008.
  • In 2008, only 21% of respondants had actually seen an eBook reader; in 2009, that figure shot up to 36%
  • The number of respondants who own an eBook reader more than doubled from 2008 to 2009.

The key idea here seems to be that while people are warming up to the idea of eBooks, they are doing so very slowly.

The Forrester Blog For Consumer Product Strategy Professionals.

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