Hey, newspapers– want to know how to increase user engagement and regain some of the considerable mojo you’ve lost over the past four years? Present your content in ways that new digital citizens want to consume it. Check out what NPR is up to:

National Public Radio is already a leader in podcasting. But [...]]]>

Hey, newspapers– want to know how to increase user engagement and regain some of the considerable mojo you’ve lost over the past four years? Present your content in ways that new digital citizens want to consume it. Check out what NPR is up to:

National Public Radio is already a leader in podcasting. But a free NPR News iPhone app, approved late today and launching tonight, opens up a new dimension for the network and its member stations with live and on-demand mobile streaming. It’s also the first app to make reading the news and listening to it equally important, providing full-text coverage along with audio. In addition to NPR’s own programs and those it distributes, the app includes direct access to local shows from more than 600 member stations live and on demand.

NPR recognized the potential in podcasting early on, and its programs remain among the most highly-downloaded on iTunes. Hopefully, its latest foray into the digital downloading space will catch the attention of the ailing newspaper industry and inspire some new creativity.

via NPR Mobile Strategy Mixes Text With Live And On-Demand Audio | paidContent .