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The Financial Times reported today that Microsoft is offering to pay News Corp to remove its content from Google’s search engine. This has become Microsoft’s preferred marketing approach: pay people to use your stuff… or, in this case, to not use someone else’s. We saw it with Bing Shopping’s double cashback earlier this [...] An interesting development in the small but growing field of eBooks: who owns the relationship between content and customer? Amazon clearly believes it should do so, following in the model of Apple’s iPod. Newspaper tycoon and Wall Street Journal owner Rupert Murdoch feels otherwise: “We will not be ceding our content rights to the fine people [...] |
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