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The ease with which Carol Bartz rattles off such zingers should fill Yahoo shareholders (all two of you out there) with concern. Never a search company? OK, maybe– except for all those years from founding to present in which you’ve been a search company. Ms. Bartz places Yahoo’s position in a rather different light. “We have [...] RadioShack, the consumer electronics pioneer responsible for such hits as the TRS-80, has officially re-branded itself as “The Shack”.
The reason? Lee Applbaum, The Shack’s Chief Marketing Officer, explains: “If you think about how you use nicknames, you generally use them with friends, people for whom you have an affinity and trust. Those are important [...] |
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