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Microsoft Shows You How To Par-Tay

In a move which further blurs the line between farce and fiction, Microsoft is encouraging people to throw Windows 7 launch parties at their homes.

Yes, you read that right.

Just in case you have trouble understanding what on earth you’re supposed to do at a Windows 7 launch party, Microsoft has kindly created a video to [...]

Rediscovering Customer Retention

A new report by Unisfair highlights the top marketing goals for 2010. Among them? Customer retention:

Six in 10 marketers polled said acquiring new customers would be critical in 2010, while 48% would focus on retaining current customers—a particularly important effort in the recession.

Marketers also pointed to the need to engage users in social [...]

Microsoft Wants You To Throw A Windows 7 Party

File this under Beyond Sad:

What are you doing on Oct 22? Microsoft is putting a Tupperware-style twist on the upcoming Windows 7 rollout, launching a new initiative to encourage thousands of employees, partners and technology enthusiasts to throw parties in their homes and communities to demonstrate and help spread the word about its [...]

Not All Webmail Users Are Alike

A new report from MailChimp shows that Gmail users are more likely than other webmail users to open and click on email messages:

Open rates varied from a low of just over 20% for e-mail sent to AOL users to a high over nearly 31% among Gmail users. The click rate on e-mails sent [...]

WPP Sees the Future of Marketing, And It’s Digital

As the economic crisis abates, WPP’s Martin Sorrell talks about the changing face of advertising, and it’s looking increasingly digital.