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Rediscovering Customer Retention

A new report by Unisfair highlights the top marketing goals for 2010. Among them? Customer retention:

Six in 10 marketers polled said acquiring new customers would be critical in 2010, while 48% would focus on retaining current customers—a particularly important effort in the recession.

Marketers also pointed to the need to engage users in social [...]

September 26th, 2009 | Tags: , , | Category: advertising, branding, social media | Leave a comment

The Social Buttons We Wear Reflect Us

The sharing choices you make say a lot about you, and whether you really understand your audience.

August 19th, 2009 | Tags: , , , , , | Category: social media | Leave a comment

Social Media Marketing Making Inroads

Social media is slowly, but surely infiltrating marketing budgets. Its favored platforms? Facebook, YouTube, Twitter, and LinkedIn. Ostrow explains–

Although social media marketing is clearly on the rise, it remains a relatively small part of most marketing budgets. [Association of National Advertisers]  reports that the bulk of spending will still go to maintaining a company website, [...]

August 14th, 2009 | Tags: , , , | Category: advertising, branding, social media | Leave a comment

LinkedIn Audience Grows to 45 Million

LinkedIn, the veritable career networking site, has registered its 45 millionth user, according to a tweet from its Marketing Project Manager, Florina Xhabija:

LinkedIn remains the dominant player in the career networking space, despite attempts from other social nets to gain a piece of the market. Facebook, in particular, stands a good chance of [...]

August 12th, 2009 | Tags: | Category: social media | Leave a comment