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Facebook Mobile Now Connecting 65 Million People

In an astounding announcement, Facebook reveals that 65 million users now interact with the site through mobile applications:

Facebook Mobile first started as a simple mobile site in English with a few of the core site features built in, such as status updates and photo uploads. Since then, we’ve grown far beyond what was [...]

September 3rd, 2009 | Tags: , , , | Category: apps, mobile, social media | Leave a comment

Mind the Gap

In an effort to breathe new life into its brand, Gap Inc. is engaging in a centralized re-branding campaign in which social media will play a significant role.

In a manner similar to Starbucks’ recent efforts to establish its grassroots origins, Gap is emphasizing its heritage over innovation:

The campaign, which gets under way on [...]

August 13th, 2009 | Tags: , , , , , | Category: advertising, branding, social media | Leave a comment

How iPhone Users Discover Apps: Cross-App Ads

According to AdMob, iPhone and iPod Touch users discovered the 1.5 billion apps they’ve downloaded through search and browsing, which is hardly surprising. (What else could it be? Recommendation engine? Social recs?)

The surprising nugget was that a full 20% of respondents claimed they discovered apps through ads in other apps. If true, this could [...]

August 12th, 2009 | Tags: , , | Category: advertising, apps, branding, e-commerce, mobile, search, social media | Leave a comment