An interesting analysis of how not to use Twitter to promote your brand. HabitatUK, and upscale furniture retailer, launched its Twitter profile and immediately began inserting misleading hashtags into its tweets, such as:
#iPhone
#MMS
#TRUE_BLOOD
and even:
#MOUSAVI
in an apparent bid to capitalize on the Iranian election fiasco. People protested against this enormous breach of Twitter protocol, and, to [...]