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Associated Press Does It Again

The Associated Press never seems to miss an opportunity to miss an opportunity. First, the flap about preventing bloggers from snippet-izing its content. Now it has decided that, rather than send traffic from its Twitter account to its own website, it would rather send it to Facebook.

Say what?

The AP obviously has a ton [...]

February 22nd, 2010 | Tags: , , | Category: content, media, social media | Leave a comment

MySpace’s New Plan: It’s All About the Reco Engine

It doesn’t seem to take much for the digital press to slam MySpace these days. First, concerns about the usability of MySpace Music. Then the highly-publicized ousting of founder Chris DeWolfe. Insert layoff. Then, the recent announcement that new CEO Owen Van Natta had been sacked. And against all of this, the steady, [...]

February 18th, 2010 | Tags: , | Category: social media | Leave a comment

Is Twitter Cherry-Picking its Metrics?

Concerns have recently been voiced about Twitter’s user base: churn is over 90%, and the average number of tweets sent by a Twitter user is, er, 1.

Twitter, however, is undaunted by such stats, and, instead, promotes the fact that its monthly number of tweets continues to climb ever higher:

But what is the value [...]

February 10th, 2010 | Tags: , , | Category: social media, startups | Leave a comment

MySpace’s New Strategy Won’t Work, Either

Maher explains why MySpace’s new “Social Network– Us?” strategy will backfire.

December 19th, 2009 | Tags: , , | Category: advertising, branding, social media | Leave a comment

Bebo Quits Australia… Sort Of

Transplanting social network success to distant shores can be damn near impossible.

Unless you’re Facebook.

Consider MySpace’s experience: pushed by Murdoch to expand its international operations, the social network opened a series of foreign offices in countries as far-flung as South Korea and Turkey. These outcroppings at the edge of the digital empire were sacrificed [...]

November 20th, 2009 | Tags: , , | Category: social media, startups | Leave a comment
 
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