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Digg Lights the Way

Earlier this year, Digg began experimenting with advertisements that would appear in the stream of user-added stories.

October 14th, 2009 | Tags: | Category: advertising, social media | Leave a comment

Rediscovering Customer Retention

A new report by Unisfair highlights the top marketing goals for 2010. Among them? Customer retention:

Six in 10 marketers polled said acquiring new customers would be critical in 2010, while 48% would focus on retaining current customers—a particularly important effort in the recession.

Marketers also pointed to the need to engage users in social [...]

September 26th, 2009 | Tags: , , | Category: advertising, branding, social media | Leave a comment

Google Reader Gets Social. Unless You’re Wordpress. (In Which Case, You’re SOL.)

On Wednesday, Google announced it is now making it easier to share news stories from Google Reader to a host of social networking platforms. Facebook, Twitter, Digg, and other options are now accessible via a user setting:

Just select the platforms where you want your shared items to go, and you’re all set. Sharing [...]

August 12th, 2009 | Tags: , , , , , , , , , | Category: blogs, news, social media | Leave a comment