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	<title>technoballs &#187; dell</title>
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	<description>technology  &#124;  balls</description>
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		<title>Michael Dell: The Economy Is Improving&#8230; We&#8217;re Only 54% Down From Last Year</title>
		<link>http://technoballs.com/michael-dell-the-economy-is-improving-were-only-54-down-from-last-year</link>
		<comments>http://technoballs.com/michael-dell-the-economy-is-improving-were-only-54-down-from-last-year#comments</comments>
		<pubDate>Fri, 20 Nov 2009 02:47:25 +0000</pubDate>
		<dc:creator>the ballmaster</dc:creator>
				<category><![CDATA[economy]]></category>
		<category><![CDATA[acer]]></category>
		<category><![CDATA[dell]]></category>
		<category><![CDATA[hewlett packard]]></category>

		<guid isPermaLink="false">http://technoballs.com/?p=796</guid>
		<description><![CDATA[<p style="text-align: center;"></p>
<p>Dell recently reported net income of $337 million in its latest quarterly report&#8211; a 54% decline from the same period last year. Its revenue was down 15%, and analysts were basically disappointed in its performance all-around.</p>
<p>In other words, this was a good day for Dell:</p>
<p>“We are seeing improvement in overall underlying I.T. demand [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://www.nytimes.com/2009/11/20/technology/companies/20dell.html?_r=1&amp;partner=rss&amp;emc=rss"><img src='http://technoballs.com/wp-content/uploads/2009/11/michael-dell.jpg' alt='Michael Dell' /></a></p>
<p>Dell recently reported net income of $337 million in its latest quarterly report&#8211; a 54% decline from the same period last year. Its revenue was down 15%, and analysts were basically disappointed in its performance all-around.</p>
<p>In other words, this was a good day for Dell:</p>
<p>“We are seeing improvement in overall underlying I.T. demand that is continuing into the fourth quarter,” Michael S. Dell, the founder and chief executive of Dell, said in a statement.</p>
<p>Rivals, including Hewlett-Packard, IBM, and Cisco have managed to deliver earnings surprises in recent weeks, to the extent that many observers believe the tech sector is finally recovering from the worst effects of the Great Recession.</p>
<p>But not Round Rock.</p>
<p>Dell has become much more dependent upon business investment than its peers. Intriguingly, Dell has overtly chosen to purse the path to profitability rather than on retaining share:</p>
<p>Throughout the recession, Dell executives have said it makes sense for the company to focus on keeping profits high even if that means losing market share to rivals like H.P. and Acer. Dell planned to keep its balance sheet as strong as possible during the difficult times and then try to capitalize on the recovery, the executives said.</p>
<p>The problem is that this risky strategy has led analysts to speculate on just how Dell&#8211;which has suffered from a string of quality and customer service crises in recent years&#8211;plans to recapture market share once the recession is behind us.</p>
<p>via <a href="http://www.nytimes.com/2009/11/20/technology/companies/20dell.html?_r=1&amp;partner=rss&amp;emc=rss">Though It Sees the Clouds Breaking, Dell’s Profit Falls 54% &#8211; NYTimes.com</a>.</p>
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		<title>Twitter ROI Remains Elusive&#8230; Unless You&#8217;re Willing To Spam</title>
		<link>http://technoballs.com/twitter-roi-remains-elusive-unless-youre-willing-to-spam</link>
		<comments>http://technoballs.com/twitter-roi-remains-elusive-unless-youre-willing-to-spam#comments</comments>
		<pubDate>Fri, 28 Aug 2009 17:09:26 +0000</pubDate>
		<dc:creator>the ballmaster</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[dell]]></category>
		<category><![CDATA[hashtag]]></category>
		<category><![CDATA[moonfruit]]></category>
		<category><![CDATA[roi]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://technoballs.com/?p=503</guid>
		<description><![CDATA[Marketers remain skeptical about the return of social media campaigns on Twitter, according to speakers at New Media Age's London event.]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://www.clickz.com/3634783"><img src="http://technoballs.com/wp-content/uploads/2009/08/twitter-bird-copy-222x300.png" alt="Confused Twitter Bird" /></a></p>
<p>Marketers remain skeptical about the return of social media campaigns on Twitter, according to speakers at New Media Age&#8217;s London event. Dell Computers has been able to drive $3 million in sales across its Twitter channel since 2007, which sounds impressive until you realize that this figure <a title="Dell Financials" href="http://finance.yahoo.com/q/is?s=DELL" target="_blank">accounts for about 2.4% of Dell&#8217;s latest Q2 revenue</a>. Kerry Bridge, a member of Dell&#8217;s Digital Media Communications team, acknowledged as much at the conference:  &#8221;Although $3 million in sales for a brand like Dell isn&#8217;t huge, it&#8217;s still worthwhile.&#8221;</p>
<p>Meanwhile, the sky&#8217;s the limit on Twitter ROI if you&#8217;re willing to break a few rules. Just ask Moonfruit, which aroused the ire of Twitter users when it launched its marketing campaign earlier this year. Users who appended their tweets with the hashtag <em>#moonfruit</em> would stand a chance of winning a MacBook Pro each day over a 10-day period.</p>
<p>The controversial (read: spammy) nature of the campaign even prompted Twitter to manually remove Moonfruit from its top trending results, where it quickly appeared as a result of the MacBook-inspired tweeting frenzy.</p>
<p>For now, marketers seem resigned to the idea that they will soon need to incorporate Twitter into their digital mix, even if the quest for a tangible ROI remains out of reach.</p>
<p>via <a href="http://www.clickz.com/3634783">Brands Boost Sales with Twitter Campaigns &#8211; ClickZ</a>.</p>
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