Evans offers some great points about how to engage a community on behalf of your brand:

When you come storming into a community with only your marketing message, people won’t just jump up, hoot and holler, and willingly embrace you into the community.

Basically, you’re no better than a party crasher.

Her point about creating community-specific [...]]]>

Evans offers some great points about how to engage a community on behalf of your brand:

When you come storming into a community with only your marketing message, people won’t just jump up, hoot and holler, and willingly embrace you into the community.

Basically, you’re no better than a party crasher.

Her point about creating community-specific incentive programs highlights the growing role of promotions and contests in emerging social media.

via In Social Media, Come Bearing Gifts – Search Engine Watch (SEW).

…by putting the pilot on Facebook, NBC is able to force would-be viewers to fan the show’s Facebook Page, and in turn tap into the activity feeds of 250 million Facebook users. Additionally, they can encourage viewers to share it will all of their friends and post show comments that also get pushed out to user [...]]]>

…by putting the pilot on Facebook, NBC is able to force would-be viewers to fan the show’s Facebook Page, and in turn tap into the activity feeds of 250 million Facebook users. Additionally, they can encourage viewers to share it will all of their friends and post show comments that also get pushed out to user profiles.

Does this mark a turning point for Facebook, which has had difficulty competing with MySpace in the realm of multimedia?

NBC Debuts “Community” On Facebook.