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Google To Buy Yelp for At Least $500 Million

Google, which has been on a buying spree for the past year, is in advanced talks to purchase Yelp for at least $500 million.

This is a smart move for Google in many ways. It had tried to usurp the world of local reviews earlier this year with its Place Pages– mini-sites that would [...]

Google Places Shows How Quickly Your SEO Can Be Undone

Google launched a new product called Google Places last week, a mini-profile page for local business listings that aggregates  address, phone number, site URL, maps, directions, photos and reviews all on one page. The problem is that Google quietly began indexing these aggregator pages. The risk is that, because this content resides within [...]