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Facebook Users Trash Honda Accord Crosstour

Ahhh, the Interwebs. You just have to love the power of genuine conversation– especially when it concerns your company’s products. Honda recently launched a Facebook fan page for its new Accord Crosstour, and the early response from Facebook users has been unmistakeable:

It looks as if all those fans have nothing but hatred to spew about [...]

The Curious Incident of the Chevy Tahoe at Nighttime

Although the incident surrounding the Chevy Tahoe viral marketing campaign occurred in 2006, it still has a high degree of relevance today for marketers who grow concerned when the conversations concerning their brands don’t go exactly the way they imagined.

In 2006, Chevy decided to let visitors to its website create their own video [...]