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MySpace’s New Strategy Won’t Work, Either

Maher explains why MySpace’s new “Social Network– Us?” strategy will backfire.

AOL: Logo FAIL

AOL has unveiled a new logo, or, rather, a series of new logos to replace the running man:

So what’s the deal with the different backgrounds?

The constantly changing images behind the logo are also intended to elicit surprise, said Ms. Wilson and Jordan Crane, creative director at Wolff Olins New York.

“It’s a mix of [...]

AOL Slashes 2,500 Jobs… Because That Will Help

As a rider to my earlier piece, AOL has apparently discovered another way to help its P&L: slash headcount. Roughly 2,500 people will cease working at AOL, thereby saving the once-great platform a cool $300 million per year.

Wait, what?

By my math, $300 million divided by 2,500 employees works out to around $120,000 per [...]

AOL Gets A Reboot

America Online, that venerable stalwart which introduced a generation to the Internet, has not been doing well lately.

First, it completely missed the consumer shift toward all-you-can-eat Internet consumption pricing. Next came the disastrous deal with Time Warner, a deal considered by many observers to be the worst M&A event in the history of [...]

The Social Buttons We Wear Reflect Us

The sharing choices you make say a lot about you, and whether you really understand your audience.