Social media is slowly, but surely infiltrating marketing budgets. Its favored platforms? Facebook, YouTube, Twitter, and LinkedIn. Ostrow explains–
Although social media marketing is clearly on the rise, it remains a relatively small part of most marketing budgets. [Association of National Advertisers] reports that the bulk of spending will still go to maintaining a company website, search marketing, and online display ads.
That said, social media (including blogs) remains the quickest growing marketing segment, and as we recently reported, it’s expected to grow to a $3.1 billion industry by 2014.
Expect marketers to get more savvy along the way as they learn the subtleties of getting social.
via STUDY: Two-Thirds of Marketers Now Use Social Media.
