A new report by Unisfair highlights the top marketing goals for 2010. Among them? Customer retention:
Six in 10 marketers polled said acquiring new customers would be critical in 2010, while 48% would focus on retaining current customers—a particularly important effort in the recession.
Marketers also pointed to the need to engage users in social networks as a means of engagement:
Unisfair suggested that virtual communities to engage both current and future customers would help accomplish both these major goals.
So far, so good– pretty standard stuff. Things get interesting, however, when marketers report about which online communities are the most effective in adding value.
The winner?
LinkedIn.
It would be fascinating to dig more deeply into these numbers to determine which LinkedIn features are most favored by marketers– groups? Company profiles? Discussions? I wonder how much of Digg’s current malaise is connected to marketers’ perceptions of its relative lack of value.
via Customer Acquisition and Retention Top Priorities – eMarketer.
