This must be among the more clever, if simpler, social media ad plays:
At the very beginning of this year, Jason Sadler started a quirky experiment: I Wear Your Shirt, a project where every day, Jason would wear one shirt from one company per day and post his image on YouTube, Twitter, Ustream, and more. He would be a walking, talking billboard.
He also had an intriguing price structure: it only cost $1 for a company to have him wear its schwag on January 1st, $2 on the 2nd, etc. until December 31st, where the price would be $365. While each amount isn’t that big, it added up. So did the attention.
The result: he sold out every day and will make over $70,000 this year alone ($66,795 + other contests and deals). Talk about a social media payday.
Now, Sadler has refined his plan by hitting the social networks to increase coverage– a kind of CPM model in which images of Sadler wearing advertiser shirts replace the traditional display ad.
Novel idea, but how long before the novelty wears off? Ideas like this are reminiscent of Alex Lew, whose Million Dollar Homepage really qualifies as the opening shot in these creative ad schemes.
via Social Media + Wearing Shirts = Lucrative Career?.
