No surprises here: online conversations about Target skew much more favorably than conversations about Walmart:
Overall, Target enjoys mostly positive chatter. About 75 percent of conversations were positive, according to Crimson Hexagon. Walmart, on the other hand, is discussed in a negative light 61 percent of the time.
The problem? Many conversations about Walmart center around the way it treats its employees and its effect upon communities. Target is not exactly in the clear, however, as 1 in 5 fanboys specifically mention price as a discriminating factor in their decision to shop at the big-box retailer. For a brand that is trying to convince the world that it’s not just about low prices, that poses a challenge.
via In Online Chatter, Target Bests Walmart.
