Lovely little piece by Joshua Palau on how evidence of the new frugality is cropping-up in search behavior. While e-commerce shoppers tend to display greater price sensitivity than their brick-and-retail brethren, their ranks have swelled over the past year thanks to the failing economy.
Palau’s advice to businesses: adapt or die.
We’ve already seen that people are more frequently inputting search terms with keyword qualifiers like “value,” “low cost,” and “deals.” Search marketers need to focus their strategies around these consumer needs.
Even if your brand hasn’t always been known as affordable, now is the time to play up money-saving items. As much as BMW wants to push the 5 Series, they need to acknowledge that people may be looking for more affordable or hybrid vehicles.
via Frugal Is the New Black – Search Engine Watch (SEW).
