Ahhh, the Interwebs. You just have to love the power of genuine conversation– especially when it concerns your company’s products. Honda recently launched a Facebook fan page for its new Accord Crosstour, and the early response from Facebook users has been unmistakeable:
It looks as if all those fans have nothing but hatred to spew about the Crosstour. Wall comments are flooding in, and Facebookers agree — Honda took the wrong fork in the road with the Crosstour’s design.
The Crosstour Fan Page reads more like a hate page, with no shortage of commenters voicing their dislike of the design.
Sample opinions include:
Now that Honda has a clear idea of what people make of the Accord Crosstour, the question is: what will it do with such information? Hopefully, it will take a cue from Chevrolet, which demonstrated major social media savvy by resisting the urge to pull the plug on its 2006 Tahoe promotion, despite overwhelmingly negative user response.

