In a discovery that will surprise no one, Yahoo is continuing to lose share in the search marketing arena to Google and Bing:
It’s heading in the wrong direction — toward zero. Yahoo represented 18% of the U.S. search market in October, according to comScore — an all-time low. Meanwhile, Google reached an all-time high at 65.4% of the market. And Microsoft’s Bing gained half a percentage point to 9.9%.
The picture really says it all.
Well, maybe not all. For starters, what will Yahoo do about this state of affairs? Some have suggested that it intends to get out of the search marketing business altogether– a sentiment seemingly reinforced by Yahoo CEO Carol Bartz’ recent comment that Yahoo wasn’t really a search engine. Others argue that given the size of the market, maintaining even a foothold is better than nothing, and certainly is worth Yahoo’s cost of doing business.
When these charts start to include Ask.com and Cuil, you’ll know it has become very, very bad for Yahoo.
via CHART OF THE DAY: Yahoo’s Search Business Is Toast (YHOO, GOOG, MSFT).
