Banner ads. Display ads. Skyscrapers. Say what you will, they are everywhere. And even if you don’t click on them, they still influence the way you behave.
That is the principle finding of a new study which measures the direct and indirect effect of display ads on user behavior:
When exposed to branded ads, the impact may not be direct or immediate, but there appears to be strong evidence that users engage better and transact more with brands once they’ve been exposed to them.
Hey, it could be worse– it could be whack-a-mole.
via Hey, Online Display Ads Don’t Suck After All!.
