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Yelp Is Now In Play

Yelp’s board has rejected Google’s buyout offer of $500 million, citing its need to follow its fiduciary duty. This almost surely means that Yelp has received interest from another quarter.

December 21st, 2009 | Tags: , , | Category: content, m&a, social media | One comment

MySpace’s New Strategy Won’t Work, Either

Maher explains why MySpace’s new “Social Network– Us?” strategy will backfire.

December 19th, 2009 | Tags: , , | Category: advertising, branding, social media | Leave a comment

Twitter Downed by Digital Mujahideen?

The latest DNS attack may have been the result of an Iranian hacker group calling itself The Iranian Cyber Army.

December 18th, 2009 | Tags: | Category: social media | Leave a comment

Google To Buy Yelp for At Least $500 Million

Google, which has been on a buying spree for the past year, is in advanced talks to purchase Yelp for at least $500 million.

This is a smart move for Google in many ways. It had tried to usurp the world of local reviews earlier this year with its Place Pages– mini-sites that would [...]

December 18th, 2009 | Tags: , , , , | Category: m&a, search, social media | Leave a comment

When You Look Into A Can Of Spam, The Can Of Spam Looks Back Into You

Here’s an idea: spam your friends.

Companies are increasingly recruiting regular people to become advocates for their products & services– without requiring those people to disclose their commercial connection to these companies.

The concept is simple: you sign up for one of these services, and grant advertisers permission to send out tweets or posts on [...]

November 23rd, 2009 | Tags: | Category: advertising, netiquette, social media | Leave a comment
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