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The Financial Times reported today that Microsoft is offering to pay News Corp to remove its content from Google’s search engine. This has become Microsoft’s preferred marketing approach: pay people to use your stuff… or, in this case, to not use someone else’s. We saw it with Bing Shopping’s double cashback earlier this [...]
Lovely little piece by Joshua Palau on how evidence of the new frugality is cropping-up in search behavior. While e-commerce shoppers tend to display greater price sensitivity than their brick-and-retail brethren, their ranks have swelled over the past year thanks to the failing economy. Palau’s advice to businesses: adapt or die. We’ve already seen that [...] |
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