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Associated Press Does It Again

The Associated Press never seems to miss an opportunity to miss an opportunity. First, the flap about preventing bloggers from snippet-izing its content. Now it has decided that, rather than send traffic from its Twitter account to its own website, it would rather send it to Facebook.

Say what?

The AP obviously has a ton [...]

February 22nd, 2010 | Tags: , , | Category: content, media, social media | Leave a comment

Blockbuster Tries To Convince Market That All Those Empty Stores Are Really A Good Thing

In a desperate bid to save its sagging fortunes, the once-great video empire tries to pull a Jedi mind-trick on investors.

December 18th, 2009 | Tags: , , , | Category: branding, content, media | Leave a comment

Adobe Buys Omniture for $1.8 Billion

Adobe, the venerable producer of such applications as Photoshop, Illustrator, and InDesign, announced today that it is acquiring Omniture for $1.8 billion.

September 15th, 2009 | Tags: , | Category: m&a, media | , | Category: m&a, media | .8 Billion">Leave a comment

Fashion Magazines Go Digital… Finally

According to the Wall Street Journal, fashion magazines are finally migrating online, after succumbing to the realization that fashionistas use the web, too:

As they spend less on magazines, the fashion companies are gingerly testing a range of lower-cost, often more measurable outlets. These include social messaging site Twitter, Google’s video site YouTube, fashion [...]

August 23rd, 2009 | Tags: , | Category: advertising, media, social media | Leave a comment

TV Networks Tapping Into Social Media Marketing

The networks have clearly grasped the potential of social networking, where the success or failure of a show may depend entirely on word of mouth marketing:

According to network execs, word of mouth is the second most-effective driver of program sampling (the first is the on-air promotional spot). So, this year, they’ve stepped up their use [...]

August 18th, 2009 | Category: media, social media | Leave a comment
 
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