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Foursquare’s Growing Business Model

Foursquare has gone from one of the myriad background apps struggling for respect into the new darling of hyper-connected users.

February 12th, 2010 | Category: advertising, search, social media, startups | Leave a comment

MySpace’s New Strategy Won’t Work, Either

Maher explains why MySpace’s new “Social Network– Us?” strategy will backfire.

December 19th, 2009 | Tags: , , | Category: advertising, branding, social media | Leave a comment

When You Look Into A Can Of Spam, The Can Of Spam Looks Back Into You

Here’s an idea: spam your friends.

Companies are increasingly recruiting regular people to become advocates for their products & services– without requiring those people to disclose their commercial connection to these companies.

The concept is simple: you sign up for one of these services, and grant advertisers permission to send out tweets or posts on [...]

November 23rd, 2009 | Tags: | Category: advertising, netiquette, social media | Leave a comment

Digg Lights the Way

Earlier this year, Digg began experimenting with advertisements that would appear in the stream of user-added stories.

October 14th, 2009 | Tags: | Category: advertising, social media | Leave a comment

What’s New In Social Networking? Advertiser Dollars.

A new study by Nielsen shows that ad dollars are now flowing into social networking platforms like Twitter and Facebook. The contraction between 2008-2009 appears to have been an artifact of the recession than any summary judgment against the effectiveness of social media marketing: growth is poised to grow over 13% in 2010 and 8.2% [...]

October 5th, 2009 | Tags: , , | Category: advertising, social media | Leave a comment
 
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