The Associated Press never seems to miss an opportunity to miss an opportunity. First, the flap about preventing bloggers from snippet-izing its content. Now it has decided that, rather than send traffic from its Twitter account to its own website, it would rather send it to Facebook.
Say what?
The AP obviously has a ton of media partners, and they could easily link to any of those, or even the story hosted on their own site. But no, instead they’re copying all these stories to their Facebook page and linking there for no apparent reason.
As a result, Facebook gets to count all those page views as its own, while AP probably continues to wonder why it is not seeing a significant lift in its own site metrics. Painful.
via The AP Is Using Twitter To Send People To Facebook. Wait. What?.
