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Apple Vs Amazon, Round Two

The battle brewing between Apple and Amazon keeps heating up. First, Amazon took aim at Apple’s iTunes market share with its Digital Download service. Now, Apple CEO Steve Jobs has fired a shot across the bow at Amazon’s next-generation e-book reader:

“I’m sure there will always be dedicated devices, and they may have a few advantages in doing just one thing,” Jobs said. “But I think the general-purpose devices will win the day. Because I think people just probably aren’t willing to pay for a dedicated device.”

Make no mistake: the iTablet (or whatever it’s called) is as much a threat to Amazon as it is to netbook manufacturers like Acer. The rumored price-point is $600, which isn’t bad for Apple, considering that fanboys were willing to pay that much for the first-generation iPhone.

via Steve Jobs: Apple Tablet Is Going To Destroy The Kindle (AAPL, AMZN).

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